What Is a Co-Branded Card?
A co-branded credit card is issued by a bank in partnership with a brand — airline, e-commerce platform, or retailer. The card earns accelerated rewards when used with the partner brand, at the cost of lower rates elsewhere. They make most sense when 20%+ of your spending is with the partner.
Notable 2026 Launches
The Zomato-Axis card (announced, launch expected Q3 FY27) promises 10% off on Zomato orders up to ₹200 per transaction, with 3% on other online spends. The Zepto-HDFC credit card (launched February 2026) offers 5% instant discount on Zepto orders.
Our Take
Co-branded cards are compelling when the brand is already central to your life. If you order from Zomato 5+ times a month, a card that saves ₹150–200 per order pays for itself quickly. But don't let a partnership lure you into spending more on that platform than you otherwise would.