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BNPL in India After Regulation: What Survived and What Didn't

Post-RBI intervention, the BNPL market has consolidated significantly. Here is the landscape in 2026 and what to watch out for as a user.

Creget Research 28 Mar 2026 5 min read

The Consolidation

Several large BNPL providers — including LazyPay and ZestMoney — scaled back operations or pivoted after RBI's digital lending guidelines made their flow-of-funds model non-compliant. The survivors are either co-lending with regulated NBFCs or embedded within e-commerce platforms.

What's Still Available

Healthy BNPL options in 2026 include: Flipkart Pay Later (backed by Axis Bank), Amazon Pay Later (backed by Axio), and Simpl (NBFC-backed). These are compliant, show full interest rates, and report to credit bureaus.

The Credit Bureau Catch

Most BNPL products report to credit bureaus. Missing a BNPL payment affects your CIBIL score the same way a credit card default does. If you use BNPL, treat it as a credit card — pay in full before the due date. The convenience of deferred payments isn't worth the credit score damage or the 24–42% annualized interest on overdue amounts.

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